Bitesized tidbits for building Modern (Metro) apps.
Find Your Paid vs Trial Download Figures
March 6, 2012Posted by on
So you’ve published your paid for app, you included a trial to hook some people in, great. You look at your download figures in your app list on AppHub and the figures are looking good, great! Roll on that fat royalties cheque from Microsoft. But wait a minute, you included a trial, so could these figures just all be trial downloads? They could be, but it’s not quick to find out, so let me show you.
Let’s start with a real app, in this case, I’m going to use my dart scoring app, DartScorer7. When I look on AppHub, I see this:
So I could look at that and think great, 262 downloads at 79p ($0.99), bring it on, but we have to dig a little deeper to get the true values.
On your Windows Phone dashboard on AppHub, scroll down to the bottom where your reports are and click on ‘View all reports.’ From here, you’ll get your two main graphs: Downloads and Crashes, we’re interested in the downloads one:
So go ahead and click on that, at this point we can tailor the report to our specific app:
Once you’ve refreshed, you get the nice graph showing your cumulative downloads, but this still isn’t enough, we need to go deeper (Inception reporting?). Just under the Refresh Report button, there is a selection of Summary or Details, click Details:
And there you have it, the details will then refresh and you can see the breakdown of downloads between paid and trial by country:
If you want to be uber geeky, then underneath the Summary/Details option, there is an export details button, this will give you that data in an excel file so you can do as many different stats as you like then.